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. Introduction
. Management Summary |
Management Summary
SiteStream's software ensures that you maximise the profitability
of each of your developments from the first land appraisal right through to production.
The consolidation and forecasting facilities will provide your management team with real
time profitability and performance feedback from your sites and company.
SiteStream also provide leading housebuilders in the UK with all the components necessary for an integrated sales and
customer management strategy. Whether you require a simple web-based lead management system, a data driven website, or
a complete end to end customer relationship management solution then SiteStream have the skills and expertise to fulfil
your needs.
SiteStream offer ready made solutions designed to integrate with your existing systems. Exciting new developments
include the UK launch of E-LeadsTM technology and state of the art 'customer home pages' that can be added to your
existing website.
SiteStream software helps to ensure common procedure and practice across a regionalised house building business via a
standard reporting structure. Group consolidation and consistent inter-company comparisons of key performance
indicators will give you the highest levels of confidence in projecting the performance of all divisions within your
organisation.
Land
This system provides easily assembled acquisition appraisals for submission for Board approval. Group-wide standards
such as calculation methods, cost bases and interest assumptions can be enforced to allow the easy comparison of
appraisals from different operating regions. This allows the main board to allocate funds and business resources
more effectively across the organisation.
Once approved, all further changes and actual site performance are continuously monitored against the original budget,
making it easier to identify and explain variances as they occur. Automatic consolidation of information from Build,
Sales and external accounts, create a comprehensive cash flow with rolling cost value reporting and accurate forecasts
of profit margins.
Build
The Build module of SiteStream encompasses scheduling, valuation, and purchase ordering.
The system allows for creation of budgets from lump sums or from a standard resource database and house type
schedules. Schedules can be priced to give accurate cost comparisons between house types, and also between similar
house types in different geographical locations.
These house types can be allocated to plots for accurate site budgeting and the automatic raising of purchase
orders. Valuations are produced using tick charts, and automatically compared with actual costs from most leading
accounting systems. A common cost code structure gives consistent comparison between sites while costs are fed back
to the land system to provide up to date build appraisals with minimum effort.
Sales Solutions
These include lead management, showhouse sales systems, data driven web sites, sales progression, customer home pages
and customer care. Our state of the art sales software will capture customer details in the showhouse and from the
internet while publishing current price, availability, images and customer service information to your web site. So
if you need to complete, or overhaul, your sales armoury then consider the SiteStream Sales solutions.
Sales Administration
Prospective purchaser information is captured consistently together with your own customer profile details. The
profiles ensure better targeting of marketing initiatives and more efficient matching of prospects requirements to
your available developments.
Our systems provide efficient progression of the plot sale from reservations through to legal completion. Weekly and
monthly reporting is completely automated, and the plot based event manager highlights overruns at an early stage and
provides up to the minute revenue forecasts. The web based system is designed for operation in the show house and for
real-time links to your web site. This ensures that all your sales staff and prospective customers have the same up
to date information to give better management of expectations together with reduced duplication, error and
administration costs.
Data Driven WebSite
Leading housebuilders have now realised the importance and efficiencies of internet generated leads. An up to date
web site is pre-requisite to meeting the expectations of purchasers, the majority of whom now use the internet to
research their new home. Using SiteStream's latest technology housebuilders are now providing their homebuyers with
real-time sales details together with high levels of service and customer recognition. A dynamic, data driven web
site is the epitome of SiteStream's fundamental philosophy, that is; enter data once and reuse it wherever, whenever
and in the appropriate form required.
SiteStream E-Leads ™
The true value in the plethora of leads from today's electronic media can become crystal clear using the very latest
technology from America. Leads from your own website, the property portals and estate agents can be evaluated on equal
terms to help you respond appropriately with the right resource at the right time. E-LeadsTM enables you to benefit
from the substantial savings and efficiencies of electronic marketing media compared with traditional marketing
methods. It is cheaper than most traditional lead sources and produces its own indisputable data on your return on
investment in it.
E-LeadsTM is exclusively available from SiteStream in the UK and being web based does not involve any technology or
infrastructure investment beyond your normal internet access.
Customer Home Pages
Logging on via your website your homebuyers can be given secure access to privileged information on their chosen
plot. This could include options selection, extras, build progress, sales position, next milestone and online home
owner manuals. You can extend this to include on-line customer care and selling customers their next home or
rewarding successful referrals. When used effectively it can become a regular point of contact with all your past and
present purchasers. You can even rent out links to third party related services and turn your customer home pages
into a revenue generating asset. The possibilities are almost endless with this tool while helping to ensure you
keep customers for life.
After Sales & Customer Care
Our Care system efficiently records, tracks and assists with the rectification of defects while providing detailed
information to help minimise their recurrence.
The system highlights recurring costly faults and poorly performing suppliers or subcontractors. It also provides
your staff with the high levels of customer recognition and knowledge needed to enhance the customers buying
experience, confidence and satisfaction.
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